eSports. Real Games, Real Money
It takes about 50 years for a game to become a sport, according to Andrew Paradise’s calculations. He’s an entrepreneur who recently joined the wave of investors getting in on the eSports game. His app, Skillz, allows mobile-gaming fans to win real money while playing some of their favorite titles. Wait, what was that again?
That’s right, mobile eSports. From smartphones to dedicated eSports arenas, Paradise knows why professional gaming is a booming market and he explains it all in a straightforward, money-focused manner. If you’ve ever looked at eSports and wondered why it is what it is, Paradise might have the answer for you.
“Just like video games, basketball and football weren’t initially considered sports and certainly weren’t mainstream for the early years of their existence,” Paradise says.
“We are now hitting the 50-year milestone in eSports history as people who grew up playing Pong have children playing League of Legends and Call of Duty. In many respects, eSports have already gone mainstream.”
Hear that, eSports haters? According to Paradise, dismissing eSports only demonstrates how out of touch someone is with an emerging new reality — kind of like a musician deciding to abandon streaming services or tech companies opposing net neutrality.
A number of recent, high-profile acquisitions support the idea that eSports are an accepted, legitimate sport, at least on the investment side of things. On July 1st, Swedish entertainment company MTG acquired the Electronic Sports League, the largest eSports organization in the world, spending $86.4 million for a majority stake in the company. Woof.
In September 2014, Amazon bought video game-streaming site Twitch for just under $1 billion. Even CaptainSparklez, a popular YouTube personality, has entered the mobile eSports market in a partnership with Activision co-founder Howard Marks. Yowza.
Additionally, investors have to consider the fans “as an important metric for the future of the industry and for potential revenue,” he adds.
“eSports are well on their way not just to legitimacy, but to true sports supremacy.”
— Andrew Paradise
One of today’s most popular eSports games demonstrates the industry’s ability to rack up a lot of cash quickly: In October of last year, SuperData calculated that League of Legends was poised to generate $1 billion in revenue in 2014 alone, and that’s just via in-game transactions. It’s worth noting that League of Legends is a free game. The $1 billion comes from voluntary player investment in new characters, fresh outfits, aesthetically customized items and boosts, and it doesn’t include revenue from major, sold-out tournaments, streams or merchandise.
League of Legends is one of the top eSports at the moment, alongside Dota 2, StarCraft II, Counter-Strike and StarCraft: Brood War, Paradise says.
“Measured by the number of participants or by minutes played, video games are already a bigger industry than all offline sports,” he says. “Additionally, video games are much younger in their evolutionary history than offline sports and are growing at a much faster rate.”
Paradise sees eSports as a rapidly evolving, lucrative industry that will soon compete directly with — and perhaps surpass — traditional sports.
“Looking at physical spectators, Game [8] of Major League Baseball’s first World Series drew 7,455 spectators in 1903 — 64 years after the game was invented,” Paradise says. “By comparison, last year’s League of Legends Championship — which came just 42 years after the release of Pong [in 1972] — drew over 40,000 spectators. ESports are well on their way not just to legitimacy, but to true sports supremacy.”